Performance Video Editor

About Siraat

Siraat is a fast-growing premium kitchen brand redefining modern cookware through 100% pure titanium products. Our mission is to eliminate toxic materials from the kitchen by creating safe, non-toxic and coating-free alternatives to traditional cookware.

We design products that are free from PFAS, PFOA, BPA, microplastics and chemical coatings, without compromising on performance or durability. At Siraat, health is not a trend, it is the foundation of every product we create.

We are building a global, category-defining brand at the intersection of health, performance and timeless design. As we scale internationally, growth plays a central role in making non-toxic cookware accessible to households worldwide.

The Role

Our creative team produces the ads that fuel Siraat’s growth.

We are looking for a Performance Video Editor who understands that every frame, every cut and every hook exists to drive results. This role is fully performance-focused and sits at the heart of our paid growth engine.

You will work from scripts and creative briefings provided by our Creative Strategists. You’ll have access to a growing library of B-roll and UGC content. Your responsibility is to turn ideas into high-volume, high-impact video ads, then continuously iterate based on performance data.

This is not a brand-only or cinematic editing role.

This is direct-response editing at scale.

What You'll Do

• Edit high-performing direct-response video ads for paid social
• Produce 5–10 video concepts per day with multiple hook variations
• Work from scripts, briefs and creative frameworks provided by strategists
• Iterate quickly based on performance data and creative feedback
• Analyze hook rate, thumb-stop rate, hold rate and CTR
• Collaborate closely with Creative Strategists and Growth team
• Maintain a fast, structured and reliable editing workflow
• Continuously improve creative output based on what the data shows

What We're Looking For

• Proven experience editing direct-response video ads for e-commerce brands
• Experience working at scale with 8–9 figure ad spend environments
• Strong understanding of performance metrics and creative KPIs
• Hands-on experience with Atria and Motion for creative analysis
• Comfortable working in Notion for workflows and deliverables
• Proactive communicator, open to feedback and iteration
• Ability to work flexibly when campaigns require fast turnaround

Nice to Have

• Experience editing for Meta and TikTok at scale
• Background working with UGC-heavy ad accounts
• Experience collaborating with media buying agencies
• Interest in premium consumer brands or health-focused products
• Basic understanding of funnels and conversion psychology